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Field Notes

Facts Before Feelings

Feelings are NOT Facts

Frankly, I’ve never made a significant decision involving finances that did not have a mixture of facts and feelings. Examples are buying a house or choosing a degree of personal investment risk.


But I wish to believe that the majority of business decisions are based upon as many supporting facts and as much evidence as can be gathered. And yes, when all things appear to be equal on paper, we understandably turn to our intuition to take the decision over the line.


How can partners chart the soundest course to alliance success? By building a Plan of Record that gathers and organizes as many facts as are available to make informed and evidence-based decisions.

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